Category: Marketing

  • Selling Your Home Is Like Building A Brand

    When marketing your home for sale it’s like building a brand. A story. Lot’s of little decisions come together to create a compelling offer that a buyer connects with. How you create this brand matters. There is a reason why an Apple laptop computer can sell for more than an Asus one. If you want […]

  • Scottsdale Real Estate Market Analysis Chart of Day

    The chart of the day is: Scottsdale Average Days on the Market. The number of days you can expect your home to sit on the market after listing has been steadily dropping since it peaked in the first quarter of 2010. Inventory is falling and days on the market is basically an indication of the […]

  • Selling Your Home | 10 Tax Tips Straight From The IRS

    Selling your home can be both an exciting and stressful time. One added burden can be the tax implications of the sale. While there are not so many sellers reporting huge gains at the moment it’s still good to be aware of all the different tax rules. Here are 10 tax tips to be aware […]

  • Real Estate Photo of the Day

    This post could be subtitled ” Why Staging Your Home Can Help It Sell Faster”. It’s always fun to search the Multiple Listing Service (MLS) for a client the photo’s are guaranteed to bring a smile to your face. Dining rooms are over rated anyways 🙂

  • Why Isn’t My Home Selling?

    Sometimes people say things so well, and with such brevity that it’s really hard to beat. Shaun Osher, who stars in reality real estate show Selling New York, posted a blog post about why he feels properties don’t sell fast. 1. It is way too overpriced! This is usually the number one reason. How does […]

  • Marketing A Luxury Home In Arizona | You Need To Stand Out From The Crowd

    A luxury home, one over $1 million for example, takes a touch more skill to get sold fast. Here’s some reasons why. Inventory: The Arizona Multiple Listing Service (ARMLS) does a great job of providing statistical data for both it’s subscribers, such as me, and for the general public. One of their monthly statistical publications […]