Category: Marketing

  • Technology and Real Estate

    Technology makes everyones life easier when it comes to real estate these days. I just can’t imagine the days of only getting phone calls while at the office, phoning in for messages on the hour etc. Right after writing this blog post I am going to be sending a contract to a client on the […]

  • Real Estate Photographs | Tip of the Day

    There’s lots of terrible photographs taken of good looking homes that hurt the marketing. One thing to watch for is. Swimming Pool Hose Don’t forget to take it out. Would you expect to see a vacuum cleaner in the great room or a mop in the kitchen pictures? Photo’s from the ARMLS, Arizona Multiple Listings […]

  • Scottsdale Real Estate | Price Strategy

    Price is very important in real estate. Price too low and you leave money on the table. Price to high and you risk not getting any offers at all. Someone sent me a funny cartoon that read “As first offers are usually unrealistic I would prefer it if you submit the second offer first.” Sometimes […]

  • Gems From The MLS

    Saw these remarks in the private remarks section of the Arizona MLS this morning. Capitalisation for emphasis done by the listing agent. The most frequently used key in real estate always being Caps Lock. THANK YOU FOR SHOWING AND BRING AN OFFER! OWNER IS ANXIOUS TO SELL! I can’t imagine how furious I would be […]

  • You Can’t Sell A House With Bad Photo’s

    Not in this market. Not with every buyer starting their home search online. Not for a premium price. Why are good photographs so important? Would you get a haircut at this salon?

  • Tips For Selling Your Home in a Bad Economy

    The economic data can get quite overwhelming at the moment. Home builder sentiment is down. While house prices have definitely stabilized in Scottsdale, and some media is printing positive stories, in general confidence on the street seems a little low. For many people the real estate market is just too much right now. They don’t want to […]