Study · August 2026
One Shot: What 39,000 Listings and 25 Years of MLS Data Say About Pricing Arizona’s Luxury Market
The first published full-history pricing study of Arizona’s $2M+ market. Nearly half of all selling campaigns fail. The “priced right, sells in days” rule is false at every tier. And the discount is taken in public — before the buyer ever writes an offer.
Nine findings · 29,322 campaigns · 1998–2026