Arizona Real Estate
Buying or selling a house here means meeting a ten-page contract and a twenty-community market, both usually for the first time and usually under time pressure. These explain the parts that actually decide how it goes.
Written in plain English for buyers and sellers rather than for agents. Each one comes out of deals we have closed in Scottsdale and Paradise Valley, so where the standard advice and the practice diverge, these follow the practice.
If you are already working with an agent, they are the right person to ask about your own transaction — they know your file, your dates, and what has been agreed. These are here to make that conversation a better one, not to replace it.
Pricing your home
We studied every $2M+ listing in Arizona history — all 39,539. Half of campaigns fail, “sells in ten days” is a myth, and the launch price is the whole game.
AI in your transaction
It is already in the pricing, the paperwork, and the fraud. How we use it for clients today, where we refuse to, and how to use it well yourself.
Choosing a community
Twenty-odd communities, one city name. Buyers start by looking at houses. The ones who end up happy start with three questions that have nothing to do with square footage.
Listing exposure
Three ways to bring a house to market in Arizona. Two require you to sign a form acknowledging what you are giving up — here is what that costs.
Warning signs
Half of Arizona's luxury listings never sell — and the dying ones announce themselves. Six warning signs from 28,000 campaigns, from begging remarks to the blown-escrow siren.
Agent compensation
Two years after the settlement that was supposed to change everything, who actually pays — and why the answer looks so familiar. Includes the one trap that can cost you two commissions.
Contract deadlines
Every deadline runs from one date, most never bite, and the one that does is the one nobody watches. Includes a date calculator.
Seller disclosure
Your agent cannot fill it out for you. What “are you aware of” actually means, what you never have to disclose, and why over-disclosing costs you nothing.
The inspection notice
What belongs on the inspection notice, what a seller can do with it, what happens when nobody responds, and the five days you get to decide.
Earnest money
It is not a penalty a seller collects. It is a claim you have to pursue, and one word from the other side can freeze it indefinitely.
Thinking about buying or selling in Scottsdale or Paradise Valley?
Email Marta or call 480-274-5710
Already working with an agent? Ask them first — that is what they are there for. If you are under a representation agreement with another brokerage, please speak with your own agent rather than us.