Category Archives: Marketing

The Costs of Hiring An Average Agent

Picking a real estate agent is something that is often taken lightly. That can be a very costly mistake. Not costly in an obscure way that leads to frustration. I mean in a literal financial loss of tens of thousands … Continue reading

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The 3 P’s of Selling Your House

Selling a house takes a combination of factors. Here are the three things you should make sure are in place if you want your home to sell fast. Product You need to have a good product. That means doing the … Continue reading

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Real Estate Pricing Strategy | A Case Study

Pricing your home when selling is very important. Most people get it wrong. Most agents get it wrong. Here’s an example of pricing gone wrong. JC Penney changed their prcing strategy. Within a year their retail President was gone and … Continue reading

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Open Houses This Weekend – Win a Free iPad

This weekend I will be sitting on two open houses. One in Scottsdale and one in Paradise Valley. Call me if you would like to know where. One of the things I am handing out is my new postcard and … Continue reading

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What A Picture

When you search in the MLS you come across some fairly unusual pictures. This one today was part of the marketing of a $735,000 home. Needless to say I don’t think this photo is going to help anyone decide to … Continue reading

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Do You Have a Nice Pool?

If you have a pool with a nice water feature. Imagine how much more life your property listing would have in the MLS if they had some movement. Or your twinkly city light views actually twinkling. All this is easy … Continue reading

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