One of my all time favorite commentators on marketing is Seth Godin. The first book of his I read was Unleashing the Ideavirus and I’ve read quite a few more since. I’ve been meaning to pick up his latest Linchpins for the iPad, I just need to find some time to read.
Below is a talk Seth gave at TED about standing out.
My goal as a REALTOR in North Scottsdale is to stand out from the competition. That’s why my website tends to look a bit different to other real estate websites and I like to focus on video, blogging and social media rather than just lists of properties for sale.