Tag: Pricing Strategy
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Real Estate Pricing Strategy | A Case Study
Pricing your home when selling is very important. Most people get it wrong. Most agents get it wrong. Here’s an example of pricing gone wrong. JC Penney changed their prcing strategy. Within a year their retail President was gone and share price is being hammered. Price psychology was underestimated and they are paying a hefty […]
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Pricing Under Fair Market Value
Buyers tend to be polemic in their views. You rarely hear the middle ground. A listing is either over priced or a great deal. I rarely hear anything else. Today I showed a home priced almost 15% below what the comparables suggest. After 3 days on the market 6 offers at or above asking and […]