Tag: Branding

  • Selling Your Home Is Like Building A Brand

    When marketing your home for sale it’s like building a brand. A story. Lot’s of little decisions come together to create a compelling offer that a buyer connects with. How you create this brand matters. There is a reason why an Apple laptop computer can sell for more than an Asus one. If you want […]

  • Sotheby’s International Realty

    When I entered real estate school I had already pre-selected the broker I wanted to work with, Russ Lyon Sotheby’s International Realty. The reason for my choice was the brand perception in my local market, the name was synonymous with luxury, the very market I wished to dominate. Living in New York previously I would […]

  • Controlling your brand for REALTORS

    I was reading an exceptional article today by Roger Sametz discussing the new rules of brand management. Quite a few interesting takeaways if you are interested in branding. Of course as a real estate agent your name is your brand and its importance should not be understated. On becoming a real estate agent I was […]