Tag Archives: Branding

Selling Your Home Is Like Building A Brand

When marketing your home for sale it’s like building a brand. A story. Lot’s of little decisions come together to create a compelling offer that a buyer connects with. How you create this brand matters. There is a reason why … Continue reading

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Sotheby’s International Realty

When I entered real estate school I had already pre-selected the broker I wanted to work with, Russ Lyon Sotheby’s International Realty. The reason for my choice was the brand perception in my local market, the name was synonymous with … Continue reading

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Controlling your brand for REALTORS

I was reading an exceptional article today by Roger Sametz discussing the new rules of brand management. Quite a few interesting takeaways if you are interested in branding. Of course as a real estate agent your name is your brand … Continue reading

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